The Andretti Zenith // Bouchard Design Collective Leads the Field in Mobile Luxury

Interior designer Mallory Bouchard spent years imagining what a truly high-end motorcoach could look like. When a collaboration with the Andretti family came together, that vision became the Zenith, a fully bespoke 53-foot residence built to travel the IndyCar season. The project blends luxury design and complex engineering into one of the most ambitious mobile living spaces ever created.

The Andretti Zenith // Bouchard Design Collective Leads the Field in Mobile Luxury

Mallory Bouchard is the Founder and Principal Designer at Bouchard Design Collective in Salt Lake City, an interior design firm specializing in what she calls lifestyle designHer projects range from luxury renovations and new builds upwards of 10,000 sq ft, to hospitality suites at sports arenas, and now, a 53-foot mobile residence that defines a luxury life at speed: the Andretti Zenith.

She keeps her firm intentionally small, offering high-touch, boutique services to discerning clients who have come to expect focused attention on their projects. By working with her clients directly, she’s able to deliver a highly personalized design experience. Many of these projects take years to complete, and the work becomes personal. “My clients kind of become family in a way,” she says. “We work on projects for a long time and need to make sure that it’s a good partnership from the get-go.”

Mallory grew up around blueprints. Her grandfather was a developer, contractor, and builder, so she was always a part of that world. After deciding to turn her passion into a career, she went to school, got a degree in design, and hit the ground running. She dabbled in all areas of design, building a book of experience until she felt she had enough years under her belt to try it on her own. Two years ago, she started Bouchard Design Collective.

Almost a decade before, Bouchard had a dream to design a high-end RV. She met RJ Anderson, the owner of Anderson Luxury Mobile Estates, at a trade show where he had one of their rigs on display. It was designed as an office space, but Mallory could see how her luxury RV vision could come to life in their chassis. They stayed connected on Instagram and kept up with each other’s work. 

“Seven years after that, I got a phone call from him,” she said. “He said, ‘Are you still designing?’ I said, ‘I definitely am.’” He told her he was working with a client on a new RV and asked if she would be willing to look at the design and potentially sign off. She said yes and reviewed the plans. “I just looked at it and said, “How much can I change?” she said. “And they were like, Whatever you want”. I said, “All right, we’re starting from scratch then.”

Before she could move forward, she needed an introduction with the client. She needed to understand their vision and how they planned to use the residence before she could begin the process. Anderson connected her with Michael and Jodi Andretti. After chatting with them and with people on their team, it felt like a right fit for both parties, and they ended up hiring her directly. “That was a huge honor for me,” she says.

She was able to get some inspiration pictures, and they were gracious enough to have her come out to a race to see the RV that they’d had for 20-odd years.

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Kimberly Varney

Kimberly Varney built her career managing the behind-the-scenes lives of high-profile athletes and ultra-high-net-worth families. With Speedwell, she combines that perspective with a lifelong connection to racing, creating a magazine that explores motorsport as a lifestyle.
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