It’s not uncommon for NASCAR teams to retire their apparel at the end of every season. As partners, logos, and drivers change, fire suits and crew shirts must change as well. This dead stock can’t be reused or sold because the names and logos sewn into them belong to relationships that ended with the final checkered flag. The only option has been to send them to the shredder. Legacy Motor Club’s VP of Communications, Amy Stock, recalls thinking what a waste that was and went in search of a solution.
She found Refried Apparel through a podcast. The Massachusetts company had been working across professional sports, turning retired team materials into one-of-a-kind merchandise for organizations in baseball, football, hockey, and college athletics. A recent project with the Las Vegas Raiders, rebuilding traded jerseys into collectible fan pieces, seemed like a model that might work for Legacy Motor Club, so she reached out to co-owner Mark Lito to learn more.
Read the story in the spring issue of Speedwell Magazine
