FIN // Goodbyes All Around at the WEC Final
The WEC 8 Hours of Bahrain was something bigger than a season finale, it was a farewell to two icons of racing. Porsche Penske Motorsport closed its World Endurance Championship chapter and Jenson Button climbed out of a professional race car for the last time.
40 Seconds // Hamlin’s Missed Opportunity
I tuned in to Sunday’s NASCAR Cup Series Championship to see if Kyle Larson could pull off a W, after somehow making the final 4 without winning a single playoff race. By every reasonable measure, I should have been thrilled with the outcome. I wasn’t. It was tragic. Even Larson felt guilty for winning.
Art of Speed // Paul Oz Returns to Four Seasons Las Vegas
The Formula 1 Las Vegas Grand Prix threads a 6.2-kilometer circuit through the city’s most recognizable landmarks. Pop ups, fan experiences, and brand experiences can be found at every turn. At the Four Seasons Hotel, you’ll find the Art of Speed exhibit, British artist Paul Oz’s portraits and bronze sculptures of the legends of the sport.
Zero to 100 Proof // The Spirits of Speed
The motorsport world has always had relationships with alcohol, from champagne on the podium to beer sponsorships that fund an entire series. Now drivers are moving from the passenger side of those partnerships into ownership, bringing the same passion and ambition that defines their racing careers to building spirits brands.
From Maranello to the Met // Lewis Hamilton’s Fashion Revolution
Lewis Hamilton fundamentally transformed the Formula 1 paddock into a legitimate fashion runway, using clothing as both personal armor and cultural disruption within a traditionally conservative sporting environment.
Ollie Ollie Ollie // Bearman Ushers in a Championship Lead Change at Mexico City
After the drive of his career, Ollie Bearman had Oscar Piastri in his mirrors with just a few laps left at the Mexico City Grand Prix. 4th shouldn’t be a big deal, but for a Lando Norris fan, Ollie in 4th meant everything this weekend.
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Starting at the Finish Line // Brad Sweet Retires
Brad Sweet announced his retirement from full-time racing at the High Limit awards banquet last evening. As co-owner of SLC Promotions and new partner in NARC, he’s staying in the sport, but his competitive racing career has come to a close.
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